A creative ad caught my eye on Facebook today. A young man used a Facebook flyer to ask prospective employers to hire him. When you click on his ad, you arrive at his YouTube page with a short pitch (see it below). I love the concept of job seekers targeting prospective employers with creative techniques like these.
I appreciate this banner advertisement, which I discovered on the Chronicle of Higher Education’s web site. The phrase “entirely at our expense” is more appealing than the word “free.” I associate free with spam, and “at our expense,” with a waiter at a four star restaurant paying for their mistake with my meal.
There’s too much copy on the ad, and I don’t think “so smart, so easy,” contributes anything. I have mixed feeling about the word ‘click’ on the banner ad…I prefer a more active word like “get” 4 issues at our expense.
I would move replace “so smart, so easy” with “free offer” in small black type to create a contrast between a phrase, which the interested user can deceiver, and two words, which may quickly grab the eye.
“At our expense” is a very clever phrase, and something I intend on trying.
I like Lower My Bills new advertising. It’s a banner ad featuring a short video and asking viewers to vote. They do an excellent job at capturing my attention, and this is a nice incorporation of a consumer generated media “look & feel.”
For more Lower My Bills advertising, check out the experts.
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