Quiver & Quill

This week I noticed a few things on twitter worth sharing: best practices for disclosure, a glimpse into Guy Kawasaki’s tweeting life and Little, Brown and Co.’s exceptional use of the channel.

1. Disclosure
I noticed that my friend (and PR strategy expert) Todd Van Hoosear offered a disclaimer when he tweeted about his own blog.

Here’s the tweet:
[On Todd's Blog] Do you have a community manager? http://tinyurl.com/759rvh

In Todd’s words, “it’s all about disclosure.”

2. The Guy Kawasaki Network
I asked if Guy had people helping him tweet. He replied, “Does it matter as long as the content of my tweets is good?”.

On the one hand, it doesn’t matter. Just as a CEO certainly does not write every blog entry but is responsible for the overall blog, the same might be true with Guy and his twitter account.

There are two aspects of subscribing Guy Kawasaki’s tweets.
A. Guy: the person. Access to his personal comments, feedback, insights, humor, etc.
B. Guy: the network. Access to articles, links and cool stuff (a mix of Alltop + Truemors)

I expect that a support staff might help him with the second. It’s the former that would not be ideal for an intern to impersonate.

3. Little, Brown and Co. - @LittleBrown – Do What You Know. A Best Practice.
This famous book publisher offered to help anyone on twitter by offering a personalized book recommendation. @ChrisBrogan picked up on the offer and broadcast it to his followers. Great example of using twitter to help prospective customers and stay on brand message.

Did you spot a twitter best practice this week? Please share it in the comments.

Share This