Keep it Simple
13 12 2007
“At the height of the space race in the 1960s, NASA scientists were perplexed by a problem their astronauts faced in the recording of data and experiences while in orbit. The problem was that they were unable to write anything down, because they could not get a pen to work at zero gravity. To crack this difficult nut, NASA embarked on an expensive research and development program. Some time and a million dollars later…, they proudly presented their “astronaut pen,” which immediately went into service….
Meanwhile, the Soviet space agency had solved its own pens-not-working-at-zero-gravity problem. They used pencils.”
Truth, Lies & Advertising: The Art of Account Planning by Jon Steel
Photo link: http://www.flickr.com/photos/gaetanlee/267611809/
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