Quiver & Quill

Amazon’s new features allows customers to review products by recording a video of themselves – or by submitting their video review. This is going to open up an entirely new type of product placement.

Imagine an interactive talent agency, lets call it “pay per review modeling company,” which offers beautiful actors and articulate, regular people to sample products, film reactions and post them online.
I think this will add to the clutter online and make it even more difficult to discern quality content from paid endorsement. I wonder if Amazon, or other companies, will serve ads against the video reviews…“

Video reviews sponsored by Buzz Agent: Get Cool Stuff For Your Opinions, Buzz Agent.”

I’m sure that brands will conduct video product review contests: “Come up with the most innovative way to review our product, send us a link of that review posted online, and if our panel of judges selects your video review—we’ll use it in a national commercial and give you xyz prize.”

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