Quiver & Quill

You may have heard of Eons—the Myspace of the fifty plus crowd. Check it out. Here’s an interview with the founder on NPR.

Here’s what I like about the site:

• The intuitive registration process
• The use of boxes, colors and circles to create space
• The branding of their search tool as “Cranky”
• This site exemplifies great usability principles (design & copy)

Eons obviously serves many seniors for whom death is a concern. It offers them access to millions of obituaries online. Nestled in this great obituary community is a thriving revenue model. While browsing the obituaries, you can buy and send gifts!

The cool thing is how obituaries are used to create community. They even have a three step process to upload photos. It’s a great application of web 2.0 to the baby bomber + crowd.

On a personal note, my 78 year old grandmother sent her first email to me today. Her email was brief, thoughtful and attentive: unlike the hundreds of hurried emails I receive each week. I think I’ll invite her to create a profile on Eons. That will be the true test the site!

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